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Термины «научно-популярный», «популярная наука» – часть научной коммуникации, которая подразумевает интерес, но не специальные знания со стороны читателя. Сегодня это зачастую издательский штамп, помещаемый на обложках книг или над стеллажами книжных магазинов. Но у термина долгая история, и использовался он куда шире. Историки науки, интересовавшиеся этой проблемой (Fyfe and Lightman 2007), были достаточно внимательны, чтобы включить в круг своих изысканий не только книги, но и лекции, песни, музеи, тематические серийные издания, журналы, радио и телевидение. На книги и другие печатные издания все больше влияния оказывают блоги, хотя некоторые книги давно становились источниками для телепроектов или пересекались с телевидением, выставками, сериями лекций. Все чаще в популяризации науки находится место для комиксов.